Top 5 Social Apps on Android in Kenya, Q1 2023

In Q1 2023, the social app landscape on Android in Kenya was dominated by TikTok, Tango - Live Stream, Video Chat, Bigo Live - Live Streaming App, LivU - Live Video Chat, and Unlimited Texting, Calling App. Here’s a detailed look at their performance based on data from Sensor Tower.

TikTok experienced a consistent trend in weekly revenue, starting at around $7.2K in late December 2022 and slightly fluctuating to end at approximately $6.6K by the end of March 2023. The app also saw significant weekly downloads, peaking at 180K in mid-February. Active users remained robust, starting at 1.34M and reaching nearly 1.39M by the end of the quarter.

Tango - Live Stream, Video Chat showed a more varied performance. Weekly revenue saw moderate fluctuations, peaking at $594 in mid-February and ending the quarter at $559. Downloads had notable spikes, particularly in late March with 1.2K downloads. Active users increased steadily from around 12K to nearly 15K towards the end of March.

Bigo Live - Live Streaming App had a significant revenue peak in late January at $1.3K, but generally maintained lower revenue levels. Downloads saw a strong upward trend, especially in the last week of March with over 5.5K downloads. Active users also increased, starting at 16K and growing to over 21K by the end of the quarter.

LivU - Live Video Chat showed a gradual increase in revenue, peaking at $289 in mid-March. Downloads were relatively low but saw a slight increase in early March, reaching 110. Active users, however, saw a declining trend from 537 to 304 over the quarter.

Unlimited Texting, Calling App had a steady revenue trend, peaking at $180 in late February. Downloads were relatively stable, with a high of 662 in early February. Active users increased from 2.1K to 3K in early February but declined slightly to end the quarter at 2.3K.

For more in-depth insights and detailed data, visit Sensor Tower.